February Monthly Member Meeting

Speaker: Ben Theis

Course Description:

Artificial Intelligence is fundamentally changing how search engines operate and how users search for information. This course explores the practical impact of AI on SEO, including Google’s evolving algorithms, AI-powered search experiences, Generative Engine Optimization (GEO), and shifts in user behavior. Attendees will gain a clear understanding of what has changed, what has not, and how to adapt digital strategies to remain visible, credible, and competitive in an AI-driven search landscape.

Learning Objectives: 

By the end of this course, participants will be able to:

1. Understand how AI is changing search engine mechanics and ranking signals.